Saturday, September 7, 2019
Rudolf Dreikurss Reasons for Student Misbehavior Require Essay Example for Free
Rudolf Dreikurss Reasons for Student Misbehavior Require Essay Many educators believe that students misbehave to achieve self-serving goals. These usually include: getting attention, seeking power, taking revenge and avoiding failure. When we look carefully at the misbehavior we can usually find that the reason lies in one of these four goals. Dr. Rudolf Dreikurs, renowned educator, developed these four behavioral goals in the 1930s. He was a student and colleague of Alfred Adler, who believed that all behavior has a purpose. Dreikurs has written many articles and books on student behavior and much of his work can be purchased on the internet. His theories on behavior have had an enormous impact on the raising of children and classroom management models. A summary of Dreikurs four behavioral goals follow: * Attention Some students strive to be the center of attention. They do almost anything to be noticed from being argumentative to being funny. There is a lack of concern about following accepted procedure to gain recognition. Teachers and classmates find behavior by this student annoying and at times rude and unacceptable. The attention seekers may be disciplined for: disrespect, teasing, disturbing the class, being uncooperative, swearing, talking, being out of his seat, and making fun of others. Dreikurs said most students start misbehaving by seeking attention, and when this fails, they move on to more problematic goal-seeking behaviors, such as power. This is why it is important to find a thoughtful intervention in the first phase of misbehavior: attention seeking. Dreikurs believed that over 90% of all misbehavior is for attention. At the Interventions Central website, you can read some thoughts about how to break out of the attention cycle by using random positive attention with students. * Power Wanting to be in charge or in control provides the motivation for some student misbehavior. Students with this agenda simply want their way. They dont hesitate to take a stand on matters important to them and are often disruptive and confrontational in reaching their goal. The teacher may feel provoked, threatened or challenged by this student. The following reasons may be the basis for a referral to the office for a student who struggles for power: disobeying, disrespect, not cooperating, talking back and disturbing the class. Often power-seeking students dont act out until theyre assured of an audience. And from the teachers perspective, this is probably the worst possible time. * Revenge Lashing out or getting even is how some students compensate for real or imagined hurt feelings. The target of the revenge may be the teacher, other students, or both. Revenge may come in the form of a physical and/or psychological attack. Bullies often use revenge as their excuse for shoving or pushing, teasing, causing embarrassment and excluding others. The Teaching Help website has an interesting discussion of how revenge, defined in terms of escalating student misbehaviors must be dealt with by a systematic approach. * Avoidance of Failure Wanting to avoid repeated failure, some students appear to be discouraged and helpless. They falsely believe that they cant live up to expectations, either their own or those of others. To compensate for this belief, they dont attempt anything that might result in failure. They hope that others will forget about them and not hold them responsible for anything. These students may be disciplined for: not paying attention, not being prepared, being dishonest and wasting time. This phenomenon, decribed as learned helplessness by psychologists, is characteristic of students who fail needlessly because they do not invest their best efforts. Responding to Misbehavior No matter what the reason is for a students misbehavior, we are forced to respond. Some responses produce better results than others. Below is a list of both positive and negative responses by educators. Responses that usually get negative results include: 1. Reacting emotionally by being angry or making hollow threats 2. Handing out a punishment that is out of proportion to the offense 3. Reacting to misbehavior publicly 4. Reacting to a small incidence that often resolves itself 5. Making an accusation without the facts to back it up Responses that tend to get positive results include: 1. Describing the unacceptable behavior to the student 2. Pointing out how his behavior negatively impacts him and others 3. Talking with the students about what could have been a better behavior choice and why 4. Asking the student to write a goal that will help him improve his actions 5. Showing confidence in the student that his behavior goals are achievable 6. Positively reinforcing behavior that relates to student goals Dreikurs believes the best way to correct misbehavior is with logical consequences. For example, if a student doesnt finish his homework, he stays after school to complete it. This helps the student make an association between the misbehavior and the consequences.
Friday, September 6, 2019
Post Olympic Effects on Hospitality Industry Essay Example for Free
Post Olympic Effects on Hospitality Industry Essay Aim: To identify the issues that the hospitality industry may be faced withà post Olympics 2012 and to recommendà strategies to overcome the reduction in the business to hospitality organisations. Objectives: 1. To study the opportunities in the hospitality industry during Olympic 2012 2. To evaluate the impact of post Olympics 2012 on hospitality industry. 3. To recommend the strategies to the hospitality industry to survive post Olympic downfall in business The London Olympics is spending a huge amount of money for the Olympic Games and for their facilities. Preparing for the Olympics, hospitality industry needs to consider the impact of tourists during the Olympics time and beyond. It involves the pre and post Olympic stays of the tourist. The hoteliers are creating a unique atmosphere and spending lots of money for the Olympics. Hospitality industry has challenges to recover all the money which they spend for Olympics, which depends on the strategies which they will use after post Olympics. The Olympic Game is now becoming the most important event in the calendars of sport tourism and is also acting as a catalyst for the growth of a tourism destinationââ¬â¢s product. It is very important to examine the pre-games impact and contrasting them with post games results, researching the works of various authors on the same topics pulls up the threat of vast differences. It is very obvious that there is essential need for more rigorous and standardized industry method to reduce the differences to minimum. The reports of DCMS suggests that there is an inadequate attention and underestimation of importance is being paid to what could be the most important period of all that is the post Olympic period and there is also an overall lacking in understanding the behavior of Olympic tourists. It is very vital to evaluate the post games impact of Olympics on Hospitality as a great deal of money and time is invested into predicting the impacts of the games, the Games suffer from a lack of ex-post analysis. London 2012 will provide an opportunity for UK to generate extra revenue as sport tourism is now considered to be in the introduction phase to the tourism product lifecycle, London now has achieved the position which could help to maintain a unique competitive advantage through tailoring the product to the contemporary tourists. London 2012 Olymdspic Games Visit Britainââ¬â¢s aimââ¬â¢s to use cultural and sporting activities to improve the quality of life, support the pursuit of excellence, creative and leisure industries, and champion the tourism. It will also track progress, monitor and implement as follows: BHA will work towards a new tourism growth target for 2008-11, and later a further target for 2012-15, and monitor progress towards those targets. The Strategy will be to maximize the legacy through effective post-games marketing and make London and Britain ââ¬Å"must see destinationsââ¬â¢. DCMS, Visit Britain and Visit London published Winning in 2007 after consulting the local tourism agencies and tourism industry, Visit Britain (2011). Wining is the revised document emerged after consultation and its envisaged programmed will run until 2017. It was an enviable task to write a strategy that would embrace the whole of UK, yet accurate to make the most of the opportunity provided by the London 2012 games . The document also mentions more specific targets and aspirations, as in how through tourism extra revenue will be generated using London 2012 games. For example, it showcases an explicit objective that would help in reversing the decline in domestic overnight stays which explains lack of interests or attention on cultural tourism. Although they mentioned about new festivals, the desire to imitate Australia which achieved success by utilizing the 2000 games and contributed extra thirty percent through cultural activities in international tourist participation and the cultural Olympiad. Can these aims prove feasible/how realistic they can be? A strategy called Winning was published in the year 2007 which was supported by researchers and prominent economist from UK, who claim that the London 2012 Olympics can unveil an opportunity to UK to add ? 2. 1 billion additional revenue to the overall tourism benefits. The substantial economic bequest written is, there will be a dramatic increase in the number of tourist spending, which is merely supported or justified with the aid of their positive projection. The accent on estimated revenue by tourism as a vital monetary consequence of the event allows an appealing negation. The Tourism policy is also being marginalized in organizational structures and strategy scaffolds of broader Olympic development. Visit Britain and Visit London is forecasting that amid 50-70% of the net economic profit of organizing the games measures over 7-10 year period will amass through tourism. These forecasts are a result of ââ¬Å"ex- anteâ⬠monetary collision analysis which is reputably unpredictable. (Kronbalatt, 2006) and (Crompton, 1995) indeed suggest vigilance when taking into account such tourism projection for Olympic profits. By developing three estimates of its most probable effects (Blake, 2005) accredited the vague economic results of the Olympic Games. The central case suggests that there can be an increase of 1. 5% to the UKââ¬â¢s tourism amid 2012 and 2016. However possible consequences can range amid a probable decrease by 4% or increase in 7%. To ascertain the correctness of these forecasts, the report also contains ways on how to observe the effects. The only facet that initiates concern is that being so close to the event, the UK had failed to have an initiates in the earlier part as Sydney did. Winning, a strategy which was published in 2007 is supported by suggestions from economists, researches and postulates that the 2012 games will provide them an opportunity to generate ? 2. 1 billion in additional tourism benefits (DCMS, 2007, p. 17). The main tangible economic legacy of the games will be an increase in the number of visitors spending is justified with the help of their optimistic projection. The emphasis on Tourism revenue as the key economic outcome of the games allows an interesting contradiction. Tourism policy has been marginalized both in the organizational structures and policy framework of wider Olympic planning. Visit Britain and Visit London is estimating that between 50-70% of the net economic benefits of staging the event measured over 7-10 year period will accrue through tourism. Such forecast are the outcome of ââ¬Å"ex-anteâ⬠economic impact analyses which are notoriously unreliable (Crompton, 1995). Kornblatt (2006) certainly recommends caution when considering the tourism projections of ââ¬Å"Olympic benefitsâ⬠. These positions are reaffirmed by academic analyses. By developing three estimates of its likely effects (Blake, 2005) acknowledged the uncertain economic outcomes of the 2012 games. According to Blakeââ¬â¢s ââ¬Å"Central Caseâ⬠, the most likely outcome is that there can be an increase in tourism to the UK of 1. 5% between 2012 and 2016. However, Blake also suggests that the effects could range between a reduction of 4% and an increase of 7%. To establish the accuracy of these forecasts, the report also includes measures on how to monitor the effects. The only aspect that initiates worries is that, being so close to the games, the UK does not almost have any initiatives similar to that of Sydney, where effects of longitudinal tourism were monitored by groups that began working well before the 2000 games and which included a strong representation from the academic community ( e. g. , see Faulkner et al. ,2001). To recommend the strategies to the hospitality industry to survive post Olympics downfall in business: According to a stark warning from the European Tour Operators Association issued for the start of British Tourism Week LONDON tourism is ââ¬Å"running awayâ⬠from the U. K. rather than toward it. The main concern was the shortage of availability of hotel space at ââ¬Å"reasonable market ratesâ⬠in London during Olympics period. ETOAââ¬â¢s Executive director, Tom Jenkins had said that the European tour operators are ââ¬Å"most concerned that the U. K. in general is underperforming on the worldwide tourism marketâ⬠, citing a 105% U. K. 10-year growth figure compared to 130% growth in European tourism and 195% worldwide. On the other hand along with raising problems with the taxation system and the complications and restrictions imposed with getting a U. K visa, Jenkins also highlighted ââ¬Å"a core postulated that London will have bonanza year for business in 2012â⬠as leading to overpricing and a potential pre- and post-Olympics ââ¬Å"craterâ⬠in the hotel market. He also warned this Olympic effect could have much longer lasting implications. According to the research made by us we would recommend the following strategies for the issues: UK hoteliers should be able to position themselves for the London Olympics: Hoteliers need to consider the before and after impact of visitors coming for the Olympics or arranging the vacation holidays around the time of the event. They need to consider the impact of the event itself. It should be mainly focused in terms of occupancy and rate and most of the hotels should have sophisticated models in place to deal with these issues Smith and Stevenson (2009) . London hoteliers should incorporate Olympics related ideas into their packages: The hoteliers should use the occasion to create a unique atmosphere. It is important that all the UK hotels recognizes that it will have to step up to the plate and offer a world-class welcome to what could possibly be completely new inbound markets Gibson (2010). Improving customer service: People expect best service when they come to visit the country for the Olympics. In this situation many skilled workers are required for providing a good experience for the visitors. The hotels must employ sufficient staff, as well as well trained chef to work flexibly and must be able to cope up the pressure. They should employ people who will welcome the visitors in a helpful manner and in a professional way. They should also have good language skills as well as they must be aware of disability requirements and other cultural ideas, Red White and Blacks (2011). Need to increase accessibility: The Paralympics games are going to attract nearly 4,500 athletes, the tourism business must strive to provide reliable information about accessible facilities and must understand the need of the visitors mainly the disabled people. They should explore the possibility of the research of the effectiveness of disability awareness training in the tourism industry. They should also consider the disability training as a part of gold standard customer service work Improve skills and retention of the staff: For the last two years more than half of the managers do not have minimum management qualifications. There is a severe shortage of skilled chefs. The main backdrop of the hospitality industry is high rate of staff turnover which costs approximately ? 1 billion each year. The employers should check for the qualification reform while recruiting new staffs. The industry must check more for employee benefits as well to retain the employees Kirkup Major (2006) Bibliography:
Thursday, September 5, 2019
A Study Of Customer Service At Morrisons
A Study Of Customer Service At Morrisons The aim of the research project is how Morrisons create advantage through the customer service. Analysis and evaluate the company by use business models also applications. High standard service will increase customer satisfaction, and meet their expectation. Objectives: This project provides advice and an opinion on mechanisms to enhance customer service in Morrisons. The purpose of work is to analyse strategy and by using lean production system to explain how Morrisons works efficiently and benefits customers also improve performance. Porters five forces will help the retailer compete with other large supermarkets, such as Tesco, Sainsburys, ASDA and Waitrose. Methodology: The research project included a detailed review of literature and the result of customer service questionnaires. Major strategies at Morrisons: Offer the high quality of customer service by best trained staff to attract more customers shopping in Morrisons. HOT service has introduced to colleagues in all stores. Motivate staff work as a team; support each other to achieve goals. The company benefitted low cost from its own farms and factories. Morrisons background Morrisons was found at Bradford, West Yorkshire in 1899, by William Morrisons, a retailer of butter and egg. Son of William, Ken Morrisons was awarded a Knighthood for food retailing services in the 2000. The firm developed from market stalls to counter service, a small town shop centre was opened by the year of 1958. It was the first shop to offer self-service, also have prices on products in Bradford. (NGfL CYMRU, 2004). The first supermarket opened in 1961, named Victoria, converted by a cinema selling meat, grocery and others, offered free charge car park. 1967, Morrisons became a public company, over 80,000 investors tried to buy shares. After takeover of Whelan Discount stores, Morrisons has developed in Lancashire for the first time. Wakefield 41 located near the M1 motorway was the first distribution centre of Morrisons, opened in 1988. Two years later, Wakefield 41 was expanded to storage chilled and fresh food. Cheshires Gadbrook Park became the frozen food depot of Wakefie ld 41 in late 1990s. (Morrisons, 2012). The south of England in Erith (Greater London) store was opened in October 1998. After one year, Morrisons had been founded for a 100 year, celebrated the 100th supermarket started operating at Nelson. April 2001, Morrisons joined the financial Times Stock Exchange 100 for the first time after a successful 35 year sales records and increase revenue since the firm become public in 1967. March 2004, Morrisons takeover of Safeway, become the 4th largest retailer in the UK. To serve the enlarged group, Morrisons acquires and additional fresh produce pack house and distribution centre at Thrapston in Northamptonshire. (Morrisons).since then, Morrisons has reduced over 13,000 prices down in Safeway. Sir Ken Morrisons retired after 55 years of service in 2008; The Retail Week Awards honoured him with an Outstanding Contribution to Retail. Morrisons today, over 470 stores throughout the UK, more than 300 stores have petrol station and customer cafes. 132,000 staff served 11 million customers in Morrisons every week. The revenue was à £16,479 million in 2011. There are over 20,000 different products in stores (Morrisons, 2012).Morrisons strategies are continuing growth, provide better quality, service, value, and offer fresh food. Fresh choice for you, this is the TV advertising of Morrisons, to achieve this target, fresh food processed in its own manufacturing facilities and transported in temperature-controlled warehouses and production lines inside the UK and overseas. To saving costs, the company chooses local producers, also built own farms. Morrisons have more skilful bakers, butchers and fishmongers than other competitors. This project focus on Morrisons customer service, how it is different with other major large supermarkets of the UK, encourages and motivates staff to improve company performance, expand the business. A SWOT analysis was completes. Please see appendix 1. The importance of customer service What is customer service? Why is it so important for a business? Customer service is the service offer to consumer before, during and purchase products or goods. (The Times 100) For example, a consumer bought a camera, the retailer charges the wrong price, or this consumer wants change the mind. He or she went to customer service request to refund. This is the service to dealing with consumer requests. Through the customer service to improve the level of customer satisfaction, high service meets the expectation of consumers. The result of bad customer service could receive more complaints and lost sales, consumers may not come back for shopping again, and they will choose different retailers. It is a long way to build long term relationship with consumers; the business has to offer good quality of service that benefits them. In addition, satisfied consumers would help business growth. High standard customer service is hard to achieve, business need more endeavour to meet their needs. Morrisons costumer service has competitive advantages compared with other large retailers in the UK. How Morrisons implements Customer Service strategy How can Morrisons be different with other large supermarkets in the UK? Compared with Tesco, Sainsburys, ASDA and Waitrose. Develop customer service is Morrisons plan, a simple strategy. To prove the high standard service, Morrisons have well trained staffs who works at fresh food departments, such as Oven fresh, pie shop, meat counter, fish bar and delicatessen. Morrisons has spent long time on training staff to gain high quality of customer service past 2 years. The result was satisfied as more than 11 million customers shopping in Morrisons each week. To motivate staff, Morrisons have a buddy board shows colleagues photos who have done great customer service, these colleagues as models to encourage others. There is also another board in staff room, colleagues can leave a note on that board when they saw others who helped customers and met high standard customer service. Morrisons has invested in new IT facilities to continue improvement in 2011, old computing system had been served for many years, and Morrisons replaced all old checkout monitors. Customers has spent less time at tills, new computing system works very efficient, save the time and easy to use for colleagues. On the other hand, Morrisons bought new ovens for oven fresh department; these new ovens help staff reduce the cooking time, also convenience. These changes showed customers who shopping in Morrisons more satisfied with its focus on service, freshness, efficiency and new facilities, they feel valuable in Morrisons. Kids Smart Range products offered for children, help them eat healthy food, without Artificial Flavours, Hydrogenated Fats and Artificial Colours. Every product strict controlled sugar, salt and fat. Parents can easily find Kids Smart food for their children in store, such as fruit, cans, fish, meat and other items. (Morrisons, 2012) Customer service consists by 4 main factors: information, convenience, and the service after purchase, knowledge and skills. (The times100, 2011) Information: customers can check information through the Morrisons website, includes special offers, new products. Ask staff for information and details. Signs and direction given in store by different categories, customers can find products what they need easily. Brochures and leaflets available at each till include latest offers and information, even discount. Convenience: at least 300 stores have petrol station and cafà © shop in Morrisons, convenient for customers to fill their cars, also buy water and fast food. At Morrisons car park, 5% parking areas devoted to blue badge holders with disabilities. Parents with toddler have special area for ease and parking. Knowledge and Skills: in Morrisons, best trained specialists must give accurate suggestion to customers, especially fishmongers and butchers who suggest different fish or meat for cook it correctly. The service after purchase: this service includes after shopping, such as refunds, guarantees, complaints from customers, package problem and change the products. Morrisons experienced colleagues provide great service to meet customer satisfaction. Morrisons HOT service HOT means Hello, Offer, Thank you. Every colleague participates in this service at all stores. The purpose of HOT is build closer relationship between colleagues and customers, to achieve higher quality of customer service in communication. Chat with customers to help them feel that they are important for us, like a member of family. Encourage staff engage with customers by deliver great service, compete with other major supermarkets take a lead. HOT offiers a warm, natural and friendly service for customers. In 2011, Morrisons has achieved a 21% raise the degree to customers would recommend Morrisons to others, the praise rate went up by 56%. (Morrisons Annual report, 2011) Application of Lean production in Morrisons to enhance service Lean production originally developed from Japan and increase efficiency, include 4 key elements, just in time production, time based management, total quality management (TQM) and continuous improvement (kaizen). Lean production aim is reduce waste by use less materials, worker, time and space. (The Economist, 2009) Morrisons applied lean production to keep the costs down, also benefit customers. Just in time (JIT) is a production strategy that strives to improve a business return on investment by reducing in process inventory and associated carrying costs. (Aldi case study, 2011) Just in time was created by Toyota, the method also called Toyota Production System. Morrisons uses just in time production to keep sufficient stocks, avoid waste, by hold less stock to increase working capital. To provide freshness experience for customers, Morrisons established its own farms and factories; shrink the delivery time offer them the freshest food and great taste. In recent years, new IT facilities have invested in all stores, self service checkouts towards work efficiency. The benefit to the customer is less waiting time at till, simplified instruction convenient to each user. One staff can operate 6 or 8 self checkouts; help business reduce the costs of labours. The aim of time based management is decrease the time waste of business. Since May of 2011, fresh counters closed early from 10pm to 8:30pm for reduce labour costs, this decision involved in pie shop, delicatessen, meat counter and fish monger. To meet customer expectation, Morrisons has extended the opening time from 10pm to 11pm to benefit consumers who shopping late, also help company to make more profit. Total quality management is a popular quality management concept. It is not just focus on assuring product or service quality. There is a phrase often connected with TQM, doing the right things right, first time. Quality involves everyone; it is an important business strategy. Morrisons seeks to leverage strongly with customer communications and remain it as core. In 2010, the firm became the first retailer to move to 100% free range eggs. Committed to quality, from field to fork. Build strong relationship with suppliers, buy food directly from them, Morrisons can control the quality and keep the price down, bring fresh food faster on shelves. In its own processing plants, every stage of the production process has been checking to ensure the high quality. To concern customers health and food freshness, fresh food such as bread, pies, chickens and pork must be reduced clear by the end of the same day; shoppers receive the valuable products, even less than half price. Motivation and investing in people People are assets of business, through the training programme and develop their skills to create better shopping experience for customers. Morrisons has long term partnerships plan by supporting people to gain qualifications and learning new skills which will benefit them for whole life. In Salford store, more than 70% colleagues who from poor backgrounds have a change to progress their careers. A series of new programmes have created to support all different levels, such as apprenticeship, leadership and young people. In 2010, 48,000 colleagues gained the QCF (NVQ) level 2 Retail Skills qualification to help them improve understanding of serving customers skills. The Morrisons Academy associate with several academic institutions, such as Bradford Business School and Bradford School of Management, who offer degree course and management training, the partnership helps colleagues from school leaver and graduate to senior roles. (Annual report, 2011). 70% managers from internal recruiting lead to efficiency. Morrisons training interventions are valuable, build on the unique culture for grow sales. People development based on three elements, communication, training and coaching. Communicate with colleagues improve their awareness of benefits and changes. Encourage and motivate staff to deliver high standard of customer service quality by training them. Coaching means support and guidance colleagues cooperate with Leeds Metropolitan University and Leeds Carnegie to help deliver improved service to customers. One team concept, work together as one to deliver the best service; help each other share a common target. Rewards profit sharing and discounts for colleagues who have been working many years. By the year end of every March, every one receives bonus to celebrate success of the business. (Morrisons, 2009) Maslows hierarchy needs analysis By applying Maslows hierarchy needs to identify consumers satisfaction, these theories will analysis the needs of customer in Morrisons. Physiological needs: these are important needs for sustaining the human life. Food, water, medicine are the basic physiological needs. These needs have to meet customers satisfaction from Morrisons. Safety needs: these are the needs to be free of physical danger and psychological safety concern for customers. As a provider, Morrisons offers high standards products on its shelves, including organic food, nutritional and fresh foods. For example, fresh food such as chickens and pies use by one day only. In Morrisons own farms and factories, the quality control checked by every process. (Anon, 2006) Social needs: by offer HOT service, help customers feel they are fit into Morrisons family, they need to love and to be loved. The firm awareness of this need and always providing a pleasurable shopping experience for consumers. Esteem needs: according to Maslow, once people begin to satisfy their need to belong, they tend to want to be held in esteem both by themselves and others. This relate to personal dignity, confidence. Customers want feel they are very important for supermarkets, the retail must be regard them superiorly. (Anon, 2006) Porters five forces analysis The five forces model was developed in 1979 by Michael Eugene porter; he is a strategist and professor at the Harvard Business School. These forces are based on Rivalry, Supplier power, Substitution, Buyer power, and Threat of new entry (Harvard Business School, 2008). By applying porters five forces to conduct a situation reviews to advice W Morrisons Plc., analyse the current marketing environment for the company; identify and analyse forces that affect an industry. Rivalry: the UKs retail market is oligopoly; this industry has high competition, big 4 have already occupied most markets across the country, including Tesco, ASDA (America owner Wal-Mart), Sainsburys and Morrisons. Tesco is market leader, which has 30.7% market share, followed by ASDA with 17.6%, Morrisons at the 4th position with 11.9% market share (The Guardian, 2012). Tesco and ASDA have almost 50% market due to their sizes; both of them are international companies who have business worldwide. The threat of rivalries extremely high. Threat of New Entry: global competitors have penetrated into the UK retail market, ASDA owned by Americans, French retailers. German giant Lidl has opened many stores in UK cities. However, Lidl only shared 2% market; the threat is low at the moment. On the other hand, there are also internal competitions, cooperative plans expand their business by open more shops to gain market share, Waitrose do so. The threats of new entrenchers are high for Morrisons. Buyer power: customers will compare the prices with other big supermarkets, Morrisons has price strategy to keep the price down and satisfy customers, hundreds of products offered great deals, such as special offer, buy one get one free, half price and reduce to clear. Its own brand products much cheaper than others, for instance, one bottle of coca cola is à £1.98, but Morrisons coca just 50 pence, the competitive price will reduce the power of buyers, HOT service also help to satisfy consumers. To attract new customers who come from different countries, most stores have ÃÅ'ââ¬â¢ world foodsÃÅ'ââ¬Å" section include Kosher, polish, Caribbean, halal and Indian goods. The firm had increased Asian World Food such as oils and rice, even special items like whole mung beans and mango pulp. In this case, buyer power is low. Substitution: nowadays, individual and franchised groceries could be challengers, such as londis, budgens, it is convenience for buyers. The companys own brand goods to be able to substitute other brands of products, some of them have low quality. For example, Morrisons has replaced pork sausage rolls from its own built factories, the taste is not satisfied, also shrink the size, and remaining the same price. Substitute level is low to medium. Supplier power: Morrisons have own manufacturing factories and farms, which can help reduce the power of suppliers. By build great relationship with suppliers to ensure the costs lower. However, this threat is very low. Literature Review This review of the literature on the companys annual reports (2011), analyses and the information relate to market share and share prices are the main indicators of companys success or failure. Through the high quality of customer service to build up competitive advantage, grow the profits and attract more customers. Group turnover was à £16.5 billion, 1.1 billion higher than last year. Profit before tax was à £874 million, compared with 2010 à £858 million. Underlying profit before tax went up 13% to à £869 million. Statutory basic earnings per share were 23.9p, 5% higher than previous year. In 2011, total dividend per share reached to 9.6p, increased in 17%, making dividend cover 2.4 times. Morrisons delivered a strong performance in 2011. By continuing focus on quality fresh foods at great value made Morrisons a natural destination. In 2010, average customers numbers shopping in Morrisons were 10.5 million, the number increased 500,000 in the following year. (Morrisons annual report and financial statements 2011) Methods By using quantitative research methodology aims to review the customer service in Morrisons. Design questionnaires to collet feedback from customers, the survey will be carried out in one of Morrisons store. What is the buyers opinion? How satisfied are they? Evaluate the quality of service; has companys service reached customers expectation? This was random survey, 14 questions designed in total. The table represents service quality of staff, including ability, knowledge, helpful, friendly and polite. The survey took place in Morrisons of Acton High street 302, London. As a result, 11 customers responded my questionnaires. The table shows feedback below: Research limitation Due to time limited, it cannot interview more people, the date may inaccurate and unreliable, because of low quantity of samples. Furthermore, print questionnaire expensive if require large size of surveys. Many people refuged to fill the form, targets were unwilling to answer the questions. Conclusion Morrisons strategy based on provide high quality of customer service, good feedback from customers will motivate colleagues turn to positive side, encourage them deliver even better service. Buddy board shows staff photos who have done great service to inspire the others achieve the same target. People development successfully helped staff to improve their skills and performance to achieve consumers satisfaction. By offer HOT service to help buyers feel part of the family. The firm chose fresh foods as aim to be the best retailer, this unique strategy take advantage on its competitors, became the leading supermarket who produced the freshest products in the UK. Morrisons own controlled distribution centres and farms provided high standard products to give buyers the best experience. New IT facilities reduced every ones waiting time, lead to efficiency. Due to finance crisis, the retailer has decided do not recruit staff for save the cost, the impact of this decision, more complaints received from customers about inefficient service, spend long time in the queue. The company has not done adequate effort for non-food products, the offer is limited. For example, there is no laptop, DVD player, TV and cloth. Consumers will choice other alternative supermarkets instead Morrisons. Local convenience store just beginning, rival companies have occupied most High Streets and strongly challenged Morrisons. Design new online shopping website will help the retailer makes more profit and meet customers expectation. Appendix 1 Evaluate Morrisons by SWOT analysis Strengths: Morrisons is very different with other supermarkets in the UK, because of fresh food. It has own fresh produce distribution centres with fast delivery. Focus on customer service is other strength, the visiting numbers has been steady increased compared with past 4 years. Many buyers chose Morrisons regard to their price strategy, by offer cheaper prices than any others. Weakness: as the 4th biggest supermarket, it does not provide online shopping system, other large retailers have already benefited from their online websites, and this is also convenience for consumers. All Morrisons branches built on large size or super stores, in addition, many stores located in remote areas. It is difficult for buyers to access them. Due to long distance, they may chose local small shops instead to go to big supermarkets. Tesco has around 3000 stores in the UK; over half of them are Tesco express. As a result, Tesco has increased in market share to 30%, became the number one retailer of nationwide. Sainsburys locals are taking advantage either (Anon) Morrisons lacks of non-food products, such as electronics, clothes. By contrast, ASDA and Tesco have already successful in these areas. Opportunities: Morrisons has to focus on non-food products, the offer is limited. At the moment, home leisure and health beauty are still key business. This is the great opportunity to develop electronics and clothes, it will help the company to expand the business, give customers more choices. The first Morrisons local convenience store was opened in IIkley, Yorkshire in 2011. It was the first time to trial local format, also compete with rivals. The M local strong focus on fresh food and competitive price, it will be 4-11% cheaper than other local shops such as Tesco express and Sainsburys local (Morrisons, 2012). The new strategy will build smaller local stores to gain more market share. Morrisons has behind other large retailers for online shopping system, it is the time to design new website, and expect to grow profit in the next a few years. Threats: the retailer has very slow reaction to improve its business, include online service, non-food products, and local shops. Rival supermarkets benefited from these areas, Morrisons still not even start yet. The company must compete with two giants of the world, Tesco and ASDA. Morrisons does not have globe business, only in the UK market. ASDA plans to open smaller stores and threat key territories of Morrisons. Appendix 2 (Interpretation) Most respondents chose Excellent and Good, but question 2, 5 did not meet customers expectation, the rate less than 50%. In total, 7 QuestionsÃÆ'- 11 People (each question) = 77 People. 12 people chose Excellent, 38 for Good, 21 for Average and Fair received 6. Customer satisfaction = (Excellent+Good) à · total= (12+38) à · 77= 65%. The rest 7 questions relate to Morrisons, most respondents live nearby, only 10 to 15 minutes by walking or bus to arrive the supermarket. The products prices are valuable for money, but consumers still shopping in other local shops, such as Tesco, ADSA and Sainsburys. 10 of interviews would recommend Morrisons to their friends, 1 person is unsure. However, there are some negative sides for the company, respondents suggested that recruit more staff for counter departments, people who work in delicatessen and oven fresh always have heavy work to do, and buyers were queuing for quite long time. On the other hand, colleague should improve the knowledge for products. Some staff cannot deal with shoppers request; they do not know where the certain product is either. Overall, the companys customer service level is medium; it could be achieve higher score in the future to meet consumers expectation. Morrisons reputation is excellent; over 90% interviews would recommend their friends to shop here. They do have alternative choices, which go to rival supermarkets.
Wednesday, September 4, 2019
The Ultimate Zen :: essays research papers
The one problem with something being lost is the feeling one has for the object once it is gone. That felling of need and longing just creates pain. One could get rid of pain and loss if one could detach oneââ¬â¢s self from these tokens. All emotional pain and suffering could be obliterated if one could think of all things, even people, as just things that come and go. This is not an excuse not to care about anybody. It is just a way not to wreck oneââ¬â¢s life after something important has left. Sometimes, when a family member or spouse dies, people mourn for an unhealthy amount of time. Morning the death of a loved one is a healthy thing to do, but to let it consume the rest of the livingââ¬â¢s life is completely unhealthy. These same feelings could be put towards sex as well. By detaching oneââ¬â¢s self from the emotional part of it, there would be no regret, no guilt, no worrying, no sense of betrayal. It could be considered something fun to do with a friend, or merel y something to pass the time. à à à à à One problem with sex is the emotional attachment that one gets to the other person after the act. This attachment is stronger in women than in men, but most men still feel it, even though it might not be as strong as the womanââ¬â¢s feelings. This sense of attachment will turn into abandonment if one partner does not speak to or see the other again. By detaching emotion from the entire act, this feeling of abandonment will never be felt. Sex does not always have to be between a couple either. It could just be between friends. For example: Instead of going to a movie together, two people could stay in and fornicate. This is where the whole friends-with-benefits idea comes from. They do not need to be with each other all the time and do not mind when they see other people, so just use sex as a recreational sport. It could take the place of baseball as the American Pastime. à à à à à Another emotion that could stem from sex is guilt. If a man was to sleep with a married woman, or visa versa, both would normally feel some sort of guilt. By detaching themselves from the entire act, they would feel nothing. One would be helping the other one by fulfilling needs that were not being fulfilled by the married oneââ¬â¢s spouse.
Tuesday, September 3, 2019
Weaponry during the Elizabethan Period Essay -- History, Long Distance
The weaponry during the Elizabethan period was the most advance weaponry known to the world. The most common weapons used were crossbows, longbows, war hammers, spears, early forms of pistol and cannons. With all this weaponry Europeans also needed armor, like chainmail and plate armor. Different types of weapons and the different kinds of armor were a key component to warfare during the Elizabethan period, in Europe. Long distance weapons were essential to European combat. The main long distance weapons used by Europeans during that time were the longbow and the crossbow. Each form of weaponry had its unique advantages and their pejorative. The long bow (shown in figure 1) was the original form of distance weapons. The term ââ¬Ëbowââ¬â¢ means to be made from wood, iron or steel. The Welsh, who inhabited England, were the first people to use longbows. Longbows were 6-7 feet long and had a range of 250 yards, and still had the ability to pierce a knightââ¬â¢s armor (Byam 12). A well trained archer could shot 10- 12 arrows in a single minute. Despite these proââ¬â¢s the longbow had a lot of disadvantages as well. One draw back was only skilled archers, who were costly to train, could use a longbow. Another disadvantage was it didnââ¬â¢t have a ready loaded arrow (Edge 34). The crossbow (shown in figure 2) on the other had been emphatically different. The crossbow had a span of 2-3 f eet and could kill a knight on horseback with one shot, because of good aim (Byam 30). Crossbows had ready loaded projectiles, while the longbow didnââ¬â¢t and the crossbow could be used by anyone since it didnââ¬â¢t require any skill. The crossbow did have a down side though, it had slow reloaded because of a crank and it was expensive. Crossbows were also used for other thi... ...n in her book ââ¬Å"WEAPONSâ⬠, ââ¬Å"Gold plating, or gilding, was sometimes used to embellish borders or bands of decorations and, in some cases, entire armors.â⬠By the 15th century, knights were protecting themselves with full suits of plate armorâ⬠(Byam 41). His armor usually represented his class or authority. Each knightââ¬â¢s coat of arms had a different personality ranging from different helmets to different metals to different emblems. During the Elizabethan period Europeans mainly focused on warfare. War required long range weapons to slow down the approaching enemy and short range weapons were needed for combat. This era started the usage of combustion and developed cannons and pistols. The advancements of weaponry also lead to the advancements in armor from chainmail to plate armor. Various weapons and armorââ¬â¢s were needed for warfare during the Elizabethan period.
Monday, September 2, 2019
Child Abuse and Neglect :: Violence Against Children
à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à The safety and security of home are comforts we all wish for no matter what age we are. Though some of us get our wish roughly six million children donââ¬â¢t(United States Department of Health). Children who are battered and bruised, beaten, and in some causes sexually assaulted are constantly looking for an escape from the torture brought upon them by their own parents. These children average in age only four years old (Jones, Smothers F8 ) endure more pain at their young age than most of us face in a life time. The crime hurts children physically, emotionally and in most cases the pain goes on for a life time. The memories of climbing into bed with your parents are replaced with memories such as your fatherââ¬â¢s hand lashing your back for absolutely nothing because he is not in the right mind caused by all the alcohol. Making matters worse is that these children are too afraid to tell the world of the anguish and continue a life of hiding bruises and making excuses. As for t he children who are brave enough to tell, they get it no better if not worse. They are recklessly thrown into foster home after foster home. They face such hard ships as limited space with an enormous amount of children. Throughout all this, they never learn the true meaning of family. Why is there a lack of effort put into this crime? One is left to guess for the reasons are far too hard to comprehend. With so much drama and war around the world, Americans would like to convey an image of security and safety, once doing so we tend to black out the horrible acts of abuse occurring against our own children, causing child abuse to be a very neglected crime. ââ¬Å"Having children makes you no more a parent, than having a piano makes you a pianist.â⬠(Levin, www.brainyquote.com/quotes/authors/m/michael_levine.html) With that being said the United States continues to give parental right to drunks and abusers without realizing the ripple affect it has on all of us. These children whose minds are being wasted not by lack of effort but by lack of parenting and lack of care from the government, have the ability to grow and become future leaders, heroes, and peace makers of our world. Why not take the extra effort in making sure that our future is being looked out for in our present? Child Abuse and Neglect :: Violence Against Children à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à The safety and security of home are comforts we all wish for no matter what age we are. Though some of us get our wish roughly six million children donââ¬â¢t(United States Department of Health). Children who are battered and bruised, beaten, and in some causes sexually assaulted are constantly looking for an escape from the torture brought upon them by their own parents. These children average in age only four years old (Jones, Smothers F8 ) endure more pain at their young age than most of us face in a life time. The crime hurts children physically, emotionally and in most cases the pain goes on for a life time. The memories of climbing into bed with your parents are replaced with memories such as your fatherââ¬â¢s hand lashing your back for absolutely nothing because he is not in the right mind caused by all the alcohol. Making matters worse is that these children are too afraid to tell the world of the anguish and continue a life of hiding bruises and making excuses. As for t he children who are brave enough to tell, they get it no better if not worse. They are recklessly thrown into foster home after foster home. They face such hard ships as limited space with an enormous amount of children. Throughout all this, they never learn the true meaning of family. Why is there a lack of effort put into this crime? One is left to guess for the reasons are far too hard to comprehend. With so much drama and war around the world, Americans would like to convey an image of security and safety, once doing so we tend to black out the horrible acts of abuse occurring against our own children, causing child abuse to be a very neglected crime. ââ¬Å"Having children makes you no more a parent, than having a piano makes you a pianist.â⬠(Levin, www.brainyquote.com/quotes/authors/m/michael_levine.html) With that being said the United States continues to give parental right to drunks and abusers without realizing the ripple affect it has on all of us. These children whose minds are being wasted not by lack of effort but by lack of parenting and lack of care from the government, have the ability to grow and become future leaders, heroes, and peace makers of our world. Why not take the extra effort in making sure that our future is being looked out for in our present?
Sunday, September 1, 2019
Maruti 800 Car
There are many cars on the market that are exciting with respect to power(Accord), interior design(Octavia, Benz), overall execution(again Accord) & the vitality in the segment they play in (New City) [pic][pic][pic][pic] but no other car is as close to what ALTO is in the entry level segment. Santro & Indica do have a strong hold on the upper level where Alto plays (Alto 1. 1) but with respect to the range that Alto has from mid 2 to low 4 lac it is the only choice. August 05 Alto is being launched with better styling (clear head-tail lamps), changed nose and a few more vibrant colors to make matters interesting. The seat fabric have received an upgrade. Although Swift continues to take limelight, guess Alto is serving Maruti and entry level buyers just fine. I wish they again launch it with the 1. 1 liter engine. Given that Alto has longer wheelbase and (more) modern chassis than Zen it would kill Zenââ¬â¢s sales if launched with 1. 1 liter engine. June 04: For the first time ever a model (Alto) outscored 800 on the sales chart. This is due to Maruti positioning Alto as entry level car & in order to phase out 800 & also they slashed entry level price by 25,000 (without AC) at 2,34,000. Recently I had a test ride of a used Alto 1. without power steering. The car was in a good condition. I really liked the power of 1. 1 engine. With 4 passengers it was pulling very well. The transmission was typical Maruti/Suzuki, a little rough but spot-on. As I am used to Palioââ¬â¢s butter smooth gears I found the gears in Alto a little crude but accurate & easy to locate specially from 2nd to 3rd, it is easy to find it. Although I have heard a few complaints from some owners about Grinding noises from transmission. So better watch-out for that. The AC was good enough but left me for wanting as it was VERY hot. Also with AC on the acceleration suffered a bit. Canââ¬â¢t blame as I had 4 full grown adults with me! ðŸâ¢â Overall I was very satisfied but when finally we sat for negotiations the Doctor was asking a little too much than I thought a used Alto should cost. This led to me test drive of the new Alto (800), at 2,60 it was very close to the used 1. 1! The test drive without AC was very good but with AC full blown the acceleration did suffer significantly. So I tried shutting off AC when I was speeding & then started it when cruising, it worked just fine. I thought I can manage with this power by effectively shutting off AC when I needed to Pass & on inclines (valleys etc). The interior was a bit lacking compared to Palio & also Santro but at this price point it did meet my expectations. It is only a matter of getting used to. I didnââ¬â¢t like the shifter coming out of teh floor as opposed to much better treatment in Palio/Santro. Here in Alto it seem to come out of the floor! ðŸâ¢â But not a point that would affect my decision. The interior room is satisfactory if not significant. 4 Adults can fit in for trips of say 3/4 hrs with some halts. The seats themselves are good & I found a very comfortable seating position except some room for my legs as I am 6ââ¬â¢ 1ââ¬â¢ with the legs of same length as of my 6ââ¬â¢ 3ââ¬â¢ friend! ) The fuel economy I was told as phenomenal with at least 14 in city & 17-18 on the highways! That was MUCh better than 10/14 of my Palio. As this car is for my father I thought he would get a little better than what I can extract! Driving style you know! ðŸâ¢â I was a bit concerned about the tire size & t hought for a longer trips bigger tires would be preferable but it would affect the fuel economy I guess. You canââ¬â¢t have all!! The styling is conservative but tasteful for the common man who thinks that car is an extension of their personality. The fashion seekers should shop elsewhere. Both front & rear styling is interesting enough but at the same time toned down to take out the last drop of boldness.. The car looks much better with body colored bumpers than the ugly black ones! They look like an accessory externally attached than the integral part of the car! Only black car looks ok with those bumpers. Anyways, who buys a black color car in a counry of hot summer! ðŸâ¢â (There are quite a few mind you! ) I am almost set on Alto 800. I compared it with all the competition & it bits the competition when you factor in the price & daily running costs (fuel/maintenance) & have decided to go for Alto 800 Lxi. I think it is worth to pay for the extra features for some price. At the same time I didnââ¬â¢t think it was a good idea to spend more than 4 lac for 1. 1 as I thought the level of interior materials & overall comfort would be more justified in Santro/Indica/Palio for a little more cash. Fuel economy is again where Alto 1. 1 would do better than most though. The color availability is again ok for this price range. I would love to see more colors coming out soon to keep interest in the product. I would recommend Alto to anyone planning to buy a entry level car. It is a must to have a loot at this car before buying any other car you like. This is the perfect as far as the segment it plays in goes. MARUTI UDYOG LIMITED ââ¬â Managing competition successfully Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system. It was established with the objectives of ââ¬â modernizing the Indian automobile industry, producing fuel efficient vehicles to conserve scarce resources and producing indigenous utility cars for the growing needs of the Indian population. A license and a Joint Venture agreement were signed with the Suzuki Motor Company of Japan in Oct 1983, by which Suzuki acquired 26% of the equity and agreed to provide the latest technology as well as Japanese management practices. Suzuki was preferred for the joint venture because of its track record in manufacturing and selling small cars all over the world. There was an option in the agreement to raise Suzukiââ¬â¢s equity to 40%, which it exercised in 1987. Five years later, in 1992, Suzuki further increased its equity to 50% turning Maruti into a non-government ganization managed on the lines of Japanese management practices. Maruti created history by going into production in a record 13 months. Maruti is the highest volume car manufacturer in Asia, outside Japan and Korea, having produced over 5 million vehicles by May 2005. Maruti is one of the most successful automobile joint ventures, and has made profits every year since inception till 2000-01. In 2000-01, although Maruti generated operating profits on an income of Rs 92. 5 billion, high depreciation on new model launches resulted in a book loss. COMPANY HISTORY AND BACKGROUND The Evolution Marutiââ¬â¢s history of evolution can be examined in four phases: two phases during pre-liberalization period (1983-86, 1986-1992) and two phases during post-liberalization period (1992-97, 1997-2002), followed by the full privatization of Maruti in June 2003 with the launch of an initial public offering (IPO). The first phaseâ⬠¦ Hindustan Construction Co. Ltd. Hincon House, LBS Marg, Vikhroli (W) Mumbai ââ¬â 400083 email: [emailà protected] com Tel: +91 22 25775959 Fax: +91 22 25775732 Hindustan Construction Co. Ltd. 706-707, 7th Floor Surya Kiran, 19, KG Marg New Delhi ââ¬â 110001 Tel: +91 11 23358717, 23358727 Fax: +91 11 23358837
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