Consumer Behavior of Micromax - 5048 Words

1.0 Introduction 1.1 Origin of the Report This report is prepared with the respect to course of Consumer Behavior. We are assigned to prepare a term paper by our honorable course instructor Mr. Farhan Faruqui. Our task is to make a survey on Micromax mobile and complete a study that covers all important factors of consumer behavior. 1.2 Objective of Study * To apply our knowledge that we have gathered from Consumer behavior course into the report * To provide the overview of Micromax mobile * To measure the business value of Micromax mobile * To give possible recommendation for Micromax mobile 1.3 Scope of the report This report is created on the basis of what people think about Micromax mobile. For this we†¦show more content†¦Micromax also sells data cards to service providers in India. On July 28, 2011, Micromax has withdrawn its 4.66 billion rupees (about $106 million) initial public offering (IPO) due to volatile market conditions. The withdrawal was recommended by its board to allow therefore company to focus on new product launches and product development. Currently Micromax has released 5 Android Smartphone devices in the market. Company is supposed to release kernel source for their Android Smartphone as Android uses Linux kernel which is covered under GPL (General Public License). But company has not released the kernel source code for any of their Android devices till date and is believed to violate the terms of GPL. Users of Micromax Android Series phone e.g. A60, A70, A73, A75 amp; A85 are continuously asking the company to release kernel source code. Micromax has denied to release kernel source code and no reason has been provided yet for such denial. 2.3 Company Profile Basic Information | Company Name: | Micromax Informatics Ltd | | Business Type: | Manufacturer | | Product/Service (We Sell): | Fixed Wireless Phone, Mobile Phones, HSPA Modems, EDGE Modems | | Brands: | Micromax | | Number of Employees: | 101 - 200 People | Trade amp; Market | Main Markets: | Southeast Asia Mid East | | Main Customers: | Telecom Operators | | Total Annual SalesShow MoreRelatedMarketing Strategy of Micromax1658 Words   |  7 PagesMARKETING STRATEGY AND MANAGEMENT OF MICROMAX CANVAS 2 A110 1. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Pg 1 2. Key features and product pricing amp; situation analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Pg 2 3. Environmental analysis consumer behavior in Indian market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...Pg 3 4. Porter`s 5 force model†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Pg 4 5. Integrated Marketing Communication tools†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Pg 5-6 6. Identified problems and alternative solutions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...Pg 7 7. Conclusions and findings†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ PgRead MoreMicromax Market Analysis10043 Words   |  41 PagesMARKETING MANAGEMENT PROJECT REPORT INDIAN INSTITUTE OF MANAGEMENT, KASHIPUR A Study on Marketing Strategy of Micromax and Future Challenges Group 2 Akshay Aggarwal Ashok Kumar Mayank Singh Saurabh Bhise Mohit Sharma Submitted on: 21st Dec’ 2012 INDIAN INSTITUTE OF MANAGEMENT, KASHIPUR Acknowledgement Apart from the efforts made by the team, the success of this project depends largely on the encouragement and guidelines of many others. We take this opportunity to express our gratitudeRead MoreMicromax Marketing Strategy8630 Words   |  35 Pages[pic] Marketing Project BM 2010-2012 Group 9 Product – Micromax Mobile CONTENTS a. Objectives i. Corporate Objective.........................................................................................3 ii. Marketing objective 1. Volumes Profits...............................................................................4 2. Time frame.........................................................................................4 Read MoreQuestions On Consumer Value For Disney s Offerings Essay2528 Words   |  11 Pagescase study 1 Which strategic action Disney took in terms of consumer focused initiative? Give examples 4-5 2 What do you view to be a key source of consumer value for Disney’s offerings? 6 B 3 You are a marketing company for a chain of mid-priced hotel resorts in Fiji and Samoa,ideal for couples and families who might like to escape the New Zealand winter for tropical holiday. Explain in detail how you would utilize each stage in consumer decision making process to capture the attention of potentialRead Moreâ€Å"Brand Preference of Mobile Phone Among Ujjain Youth†7490 Words   |  30 Pagescommunications, code division multiple access (CDMA), and wideband CDMA (WCDMA) technologies. The company operates in three divisions: Multimedia, Enterprise Solutions, and Networks. The Multimedia division focuses on bringing connected mobile multimedia to consumers in the form of advanced mobile devices, including 3G WCDMA mobile devices and solutions. The Enterprise Solutions division enables businesses and institutions to extend their use of mobility from mobile devices for voice and basic data to secureRead MoreMarketing Activities, Tools And Strategies1350 Words   |  6 Pagesmarketing information system (MIM) is thus critical to better understand the needs of customers which is a key aspect of marketing. Partnership with Cyanogen was another strategy of using product differentiation. Instead of using stock android,consumers had even more anticipation of using a more customizable operating system. The recent development of Oxygen OS in the new line up has maintained its uniqueness in terms of user experience. It also offered exclusive headgears and â€Å"Styleswap† coverRead MoreConsumer Behavior for Mobile Phones7103 Words   |  29 PagesTable of Contents ABSTRACT 6 INTRODUCTION 7 ABOUT THE COMPANY 7 ABOUT THE INDUSTRY 8 CONSUMER BEHAVIOR 9 LITERATURE REVIEW 12 WHY THIS PROJECT 13 OBJECTIVES 13 RESEARCH PROCESS 14 METHODOLOGY 15 RESULTS/FINDINGS 16 DEMOGRAPHICS 16 LOCATION 17 PHONE OWNERSHIP 18 USAGE DETAILS 19 DECISION MAKING 21 REASON FOR CHANGING PHONE 22 WHO INFLUENCES PURCHASE DECISION 23 PLACE PREFERRED FOR BUYING 24 BRAND RECALL 25 NEW FEATURES 29 FACTOR ANALYSIS 32 INTERPRETATIONSRead MoreThe Role Of Television Advertising On Lifestyle And Purchase Behavior Of Youth Of Delhi / Ncr Essay3509 Words   |  15 PagesAn analytical study on role of TV advertising in affecting lifestyle and purchase behavior of youth of Delhi / NCR. Abstract: Television is an integral part of our life and the advertisements on it play vital role in changing behavior of consumer through different techniques and patters used in it to persuade the consumers. The youth spent more time in watching television and they are deployed by the ads and satisfied too with the promise the advertisements are making with them. In this studyRead MoreOverseas Student Smartphone Brand Preference2708 Words   |  11 Pagesare various reasons which affects consumers decision towards purchasing a particular brand of Smartphone. Quality, brand loyalty, price, are some of them. Also social impact such as family, status, role and personal factors like age, lifestyle, self-image, occupation, influence on the costumers decision as well. In e few years several research have been done with aimed to discovered about smartphones brand preferences, factors influencing on the consumers decision when purchasing it, and otherRead MoreResearch Report on Consumer Prefrence Towards Mobile Handsets6692 Words   |  27 PagesStudy of Consumer Buying Behavior regarding the different Brands of Mobile Handsets (Research Project Report) Submitted to:- University of Pune In Partial fulfillment of the requirement for the award of the Degree of Master in Marketing Management (2009-11) Under the supervision of:- Submitted by:- Mr. Ajit Borde Prashant Singh

I Want a Wife a Wife or a Servant Free Essays

Many wives sometimes feel unappreciated, neglected, and often used; which sometimes may lead to speaking out loud for themselves. This was the case with a woman in the 70s named Judy Brady. In 1971, Judy Brady’s essay â€Å"I Want a Wife† was in the first edition of Ms. We will write a custom essay sample on I Want a Wife: a Wife or a Servant or any similar topic only for you Order Now Magazine; which targeted the inequality that was promised to women at this time. Being as the 70s was a time when women constantly struggled for equality and rights, Brady has some very interesting views on the term â€Å"wife.† Brady begins her thought process after hearing from a male friend who has recently become divorced. With him being single, and looking for a new wife; it occurred to Brady that she too wanted a wife of her own. Brady states throughout her essay reasons why she would want a wife, making them very bold and easily understood. â€Å"I want a wife to take care of my physical needs.†(525) and â€Å"I want a wife who will keep my clothes cleaned, ironed, and mended†¦Ã¢â‚¬  (525) are just a couple of reasons Brady gives for wanting a wife. Women in the 70s were often looked at as almost subhuman, making them stand up and speak for themselves. Brady clearly does not want a wife of her own, but is merely trying to make a bold statement to readers of this magazine. In doing so, she is trying to help the reader understand how hard a wife works and how easily they are taken for granted. Brady makes her voice heard by using a satirical form of writing, and by doing this; she makes a very good point. Many men in the early 20th century viewed women as a pedestal by which they relied on for their everyday needs. The sarcasm of the essay shows the reader how a wife feels about how she is treated. Brady states in her closing sentence, â€Å"My god who wouldn’t want a wife?†(525), which basically states that wives are unappreciated and over worked in many ways. Brady’s essay is one that could have both good and bad reactions from its readers. Brady goes on in her essay as if she wants a wife to pick up the duties of her everyday life so that she may pursue her dreams. Many women of the 70s were beginning to take a stand on women’s rights, so this particular audience would have agreed with Brady. Statements such as â€Å"I want a wife who will take care of the details of my social life. When my wife and I are invited out by my friends, I want a wife who will take care of the babysitting arrangements.†(525), sounds very appealing to the women of this time. On the opposite end, many wives could be offended by Brady’s essay. Some wives of the 70s enjoyed the life of a housewife. People that were raised in the early 20th century were always taught that the women took care of the family’s needs, which included the husband. Although this was a shrinking percentage of women, they still must be considered within the reading audience. By making her voice heard, Brady makes a clear point that she is tired of being over-worked and unappreciated. Most anyone could easily agree that wives in early 20th century America were completely unappreciated, and often used; while others could also disagree, as they enjoy staying at home and slaving over everyday chores. Overall, Brady’s essay was well-written, and the point was made clear enough so that all Americans would know that some housewives just can’t be silent any longer. How to cite I Want a Wife: a Wife or a Servant, Essay examples

Negotiation Strategies Level of Complexity and Issues

Question: Discuss about the Negotiation Strategies for Level of Complexity and Issues. Answer: Introduction to the Topic There are wide range of conflicts exist in daily life adding up to the tensions among the individuals and commercial sectors. Hence, it is better to raise a suitable discussion for clarifying the relevant factors supporting the achievement of possible alternatives to reduce the negative implications. With such an aim, the following portion will be dealt with taking a suitable article and analysing that to develop the argument. Topic Two: Wood, T. (2016). Negotiating Strategies Should Fit Your Situation Depending on the context, the best negotiation strategy or style is adopted. Different experts around the world initially study and analyse the relevant situation, in the beginning, to come up with the techniques for achieving the predetermined goal. The selection of the article is done by considering its importance by analysing and demonstrating the negotiation strategies adopted by four recent United States presidents by understanding their corresponding situations. Based on the adjustment to such situation, the particular style and strategy are embraced for achieving the success. Before the analysis of the examples, it must need to propose that the president of the United States is not only known as the commander-in-chief, but also he is responsible for the chief level of negotiation. The president is often needed to make a strategic decision in order to shape up his approaches for negotiating with different satiations from forging an agreement with the foreign power to breaking a deal with the opposition party. With the help of analysis of these particular situations, the proper knowledge related to negotiation strategies can be acknowledged. Considering the example of the negotiation strategies followed by President Barrack Obama, he initially adopted a collaborative approach to reducing the debt level associated with the economy and ensuring different reformations in the healthcare system of the country. However, it is observed that the particular style of negotiation weakened by the low level of collaboration from the opposition party. In this particular scenario, a series of budget crisis can be observed in 2010-11, which leads to the abandonment of such negotiation approach, as the president switched to the competitive approach for dealing with the situations like employment issues and taxation policy challenges. Though the president remained the popular public figure around the world, it is observed that the poll ratings related to his performance had suffered probably by the failure to his earlier negotiation approach. In the case of George W. Bush (2001 2009), the president embraced a competitive approach from the beginning in order to deal with the terrorist attacks of 9/11 incident. With the help of such approach, the president had developed policies from both international and domestic perspectives without seeking much input from his counterparts. The re-election of the president in 2004 suggested that the negotiation strategy adopted by Bush was highly endorsed by the American citizens from the perspective of foreign affairs and national security. The second terms of his period demanded the need of collaborative approach caused by the incidents related to Hurricane Katrina and the financial crisis of 2008 alongside the issues faced by the county related to the illegal immigration. The combination of these particular factors led the end of Bushs presidency. Considering the case of Ronald Reagan (1981 1989), the president understood right from the beginning that the prolonged negotiation requires the adoption of different strategies for different situations. In the first terms of his presidency, he adopted the competitive approach as the negotiation strategy to form the massive military build-up for dealing with the Cold War with between America and the Soviet Union. Meanwhile, from the domestic perspective, Reagan implemented a collaborative approach for forging collaborations with the conservative Democrats for dealing with the spending cuts. Based on such negotiation strategy, the president was able to ensure the substantial tax code reforms in the second presidential term of his tenure. From the instance of Jimmy Carter (1977 1981), it is observed that the president put apriority on the avoidance approach exemplified by the overly passive response to the Iranian hostage crisis. On the other hand, the USs boycott of Summer Olympic 1980 in Moscow due to the invasion of Soviet Union in Afghanistan can be critically observed during the time. Due to the employment of such negotiation approach, he suffered the lack of public support, denying him the second terms in the presidential election. In line with the overall understanding developed, useful information can be further achieved by the analysis of an article named Negotiation Strategy: Seven Common Pitfalls to Avoid produced by Barbara Buell (2007). The significant output of the article is based on avoiding the common pitfalls is necessary in order to involve in the negotiation process for the firm or the individual position. The development of a proper negotiation strategy is highly influenced by the successful bargaining capacity of the responsible individuals. The success of bargaining depends on finding positivity of every possible circumstance. In this particular scenario, it is also necessary to consider some of the common pitfalls providing a hindrance to the successful delivery of the negotiation strategy. Poor planning is one of such identified drawbacks, where the successful negotiators are critically required to make detailed plans by knowing their priorities and agreement. Failure to know such factors wil l affect the own agenda of the negotiator to provide negative influences on the planning process. Apart from that, ineffective thinking capacity also poses a major threat in preparing the right negotiation strategy. For an example, the employer should need to think rationally before providing a promotion or transfer notice to an employee. The employer should need to consider critically on how such decision will affect the rest of the employees within the workforce. Therefore, different types of alternatives and proper clarifications must need to be prepared by the employer in order sustain a decision made by him over a particular scenario. Thirdly, another significant pitfall causing difficulty to the negotiation process strategy is the failure to pay proper attention to the opponent, as the negotiators should need to analyse different kind of biases the opponents are capable of to bring to the table. Conclusion Though the negotiation strategies for an entity or an individual may not match to the presidential level of complexity and issues, it is crucial to adopt and employ a best fitting negotiation strategy based on the situation for achieving the success. References Wood, T. (2016). Negotiating Strategies Should Fit Your Situation | WatershedAssociates.com. Watershedassociates.com. Retrieved 10 March 2016, from https://www.watershedassociates.com/negotiationblog/negotiating-strategies-should-fit-your-situation

Financial Markets and Institutes Business Incorporation

Question: Discuss about the Financial Markets and Institutes for Business Incorporation. Answer: Introduction Before investing into the business, it is always desirable to analyze top down and bottom-up approaches. The top down analysis helps to assess big picture related to the business, incorporating the finer details such as micro-economic factors, industrial trends and so on (Vyatkina et al. 2016). On the other hand, the bottom up analysis is beneficial for assessing a stock based on the attributes of the company individually (Guerrero et al. 2015). The firms performance, thus, can be measured by addressing the accounting ratios by the approach of a bottom-up analysis. The objective of this report is to understand the overall economic environment for taking decision about the future performances of the company. The aim of the conventional analysis is to identify factors that are likely to influence the course of changes of a company corresponding with its share prices. The report will incorporate macro and micro information of two companies considering the same industrial background. The ASX listed two companies are Coles and Woolworths. Both companies are operating under the retail framework. In this assignment, the research will find the economic as well as the financial details for forecasting the future conditions of both the companies. In the first section, the researcher will conduct Top Down Analysis to understand the changes in economic fundamentals. On the other hand, the financial performances of companies will be analyzed with the help of fundamental accounting ratios by conducting the bottom up analysis. Background of the Industry: Retailers are intermediaries between consumers and producers (Uechi et al. 2015). Their effective and efficient market operations ensure highest consumer access to the greatest choice of the goods at the best prices considering the changing preferences. This retail industry is one of the major service industries of Australia. This provides Australian to buy goods at the most convenient location ensuring the best price with the matching of the appropriateness to their needs. The retail industry is one of the largest employers of Australia. There are almost 140000 retail businesses associated with this industry along with the participation about 1.2 million people or 10.7 per cent of the total working populations of the nation. The mission statement of Coles is to make the best retailer in every market the company operates. Thus the retail supermarket is continued to serve better. On the other hand, Woolworths stated aim to be attract the large community and being recognized as the best loved retailer for home, family leisure and kids. Top-down analysis The steady consumer consumptions of the retail business of Australia have largely contributed in the nations GDP growth rate (Goodman, Neamtiu and Zhang 2013). In 2015, the GDP of the nation has been grew by 1 percent which can be considered one of the strongest economic expansion since the June quarter 2012. Presently, the annual growth of the GDP has been reaching an all time high of 4.40 percent Fornelli et al. 2013) This has been identified that the Australian economy is dominated by its service sector, yet the economic growth is comprehensively depends on the Australians mineral resources and agriculture. In the developed economic condition, the expenditure has been increased by 1.9 percent. Needless to say, the growing contribution of the service industry refers the extended growth of the GDP by 1.1 percent in March quarter of 2016. Major industrialists of Australia anticipates that the economic condition would remain resilient and stable across the world in terms of market cap italization and the growth of the Australian dollar in the international market. Currently, retailing in Australia experienced positive growth in 2015. The positive wealth influence supports a strong housing market with the low interest rates (Guerrero et al. 2015). Furthermore, a strong credit growth encouraged consumers to spend more in their daily lives. On the other hand, much of retailing in Australia is changing in response to the growing competition arising from the popularity of online shopping. However, the Australian retail industry has previously struggled with unstable consumer sentiment and the delicate economic growth due to the volatile Australian financial market conditions. Now the industry inspired with the higher household savings ratio. The key performance industry indicators are the increasing competition, the mature nature of the consumer goods and the associated costs pressures. Though it is already mentioned that the majority of the country people of Australia are employed in this industry, the retail section of the business, thus, makes a significant contribution to economic output of the nation. The current retail turnover of the country is 25040.2 $m as on June 2016. (Source: Bierman Jr and Smidt 2012) The economic trend estimates .1 percent growth in July 2016. It is interesting fact that the industry follows a rise of .1 percent in the month of June 2016 and simultaneously the month of May, 2016. In addition, most of the sub-division of the retail industry has positively contributed and rose in trend terms in July 2016. For instances, sub-divisions of the industry ensure steady growth in trend terms in July 2016: retailing of foods (.1%), clothing and accessories (.6%), caf, take away food services (.5%), departmental services (.2%) and so on. In the last hierarchy of the Top down, the discussion will cover both company-specific. Woolworths has positively influence the retail supply chain, and made it more sustainable and reduce carbon footprints. In the sustainability strategy 2007-2015, Woolworths concentrated five key areas and improved the sustainability and reduce its impact on the environment (Woolworths Online 2016). The core environmental factors of Woolworths are carbon emission and climate change, waste and recycling, local sourcing, packaging, and water mechanism. Based on the projected growth level by experts, the company has achieved a landmark with the reduction of carbon emissions from their departmental stores by 40 percent in 2015 (Lee et al. 2016). The company has implemented innovation for their stores in the areas of light and air conditioning, refrigeration which certainly enhanced the end-delivery retail services of the company. Currently, the company has achieved 25 percent reduction in carbon emissi on per square metre for their new supermarkets (Coles.com 2016). The company has made an effort in terms of additional packaging to protect materials during transportations. On the other hand, Coles, has largely contributed in the success of home growers by incorporating into their supply chain process. Currently 96 percent fresh produce sold at Coles which are home growing products. Furthermore, this company provides frozen vegetables from Tasmania and contributed in over $37 million to the economy of Tasmania. Thus the company is the equal contributor both in the economic sector of Australia and other part of the country. Bottom-down Analysis With the bottom down analysis, firms can assess the financial environment of the firm (Bartram and Grinblatt 2015). In the broader sense, the researcher can evaluate by estimating potential sales in order to determine the net sales figure. In other words, the researcher can compare their products with the help of the present sales that can be curve out. To measure the firms performance, the ratios have been evaluated. The ratios can be evaluated by the different perspectives such as liquidity, efficiency, solvency, profitability and many others. In this analysis, the researcher discusses the three perspectives. The liquidity is all about the companys ability to meet its short term obligation. As per the calculation suggests, the current ratio of Woolworths is lower than one. It signifies that Woolworths is struggling a bit and concerned about the short-term liabilities which needs to mitigate with the help of the short term assets of the company (Woolworths Online 2016). This ratio greater than or equal to one assumes that the company will be able to satisfy near term obligations. Based on the last five years liquid figures of Woolworths, it has been evaluated that the company never achieved it liquidity figure more than one year. In a nutshell this can be said that Woolworths is currently facing issues related to the liquidity. In addition, the working capital of the company is also showing negat ive balance over the last five years. On the other hand, Coles, the retail section of Wesfarmers has represented their financial position in their group annual report, It has been ascertained that this company is holding far better liquid position compare to Woolworths. However, the current ratio is lower compare to the previous year. However, Coles has enough working capital to manage the short-term obligations of the company (Coles.com 2016). Furthermore, the quick ratio is the also healthy over the last five years. This ratio is always desirable if it is higher. The higher quick ratio means Coles will be ride out any future uncertainties related to their retail operation. The entire financial market depends on the financial performances of the firm. With the help of the financial ratio, the researcher can understand the profitability factor of the chosen business. The total revenue of Woolworths has been increasing over the years. The current net revenue has been AU$60868 at the end of 2015 (Woolworths Online 2016). The gross profit of the company is also increasing over the years. The gross profit margin, thus, is healthy. However, Woolworths was failed to sustain the figure till the end of the fiscal year and hence, Woolworth has not shown the same growth in order to realization of the net income. Furthermore, this has been investigated that the operating expenses of the company has been accelerated over the years. In the year of 2011, Woolworths invested AU$11348 to ensure the smooth retail operation. This figure has been increased by AU$14271 in 2015. This signifies that the company needs to control their operational expenses in the future years. This will also improve the net income figure in the next financial year. Generally, investors are interested in the dividend payout ratio because it indicates the companys ability to give returns to their investors against paying out a reasonable portion of net income. Conversely, the total revenue of Wesfarmers has been positively increased over the last five years. The gross profit margin is also stable as well as the net profit. The dividend payment ratio has also been accelerated. The parent group of Coles has given more dividends in the year of 2015 compare to the previous month. The improved profitability is largely responsible for reduced operating expenses of the company. This is the reason the operating margin of the company is lower compare to the Woolworths. The efficiency ratio is normally used to analyze the behavior of assets and liabilities internally (Breyer et al. 2013). It gives the clear idea about the turnover of receivables, the usage and volume of equity, the measurement of the repayment of liabilities and so on. Thus, the report incorporated this ratio to analyze the commercial performance of the company. The current inventory ratio of Woolworth is 9.27 which indicate the companys effectiveness for managing the inventory for a period which needs to compare with the costs of goods sold. This ratio is significant because the total turnover depends on two main components of performance. The initial segment is the purchasing of stock and the second one is sales. Woolworthss costs of goods sold has certainly been increased with the enough exposure of their retail volume, however, it is positive that the net sales is also increasing. It is indeed a fact that the new sales volume is obstructed for the less adequate liquid position of the company. The assets turnover ratio, on the other hand, shows the efficiency which can be utilized for the generation of sale from its assets by comparing the total sales with the assets (average) of the company. The assets turnover ratio of Woolworths is stable. This indicates that the company is efficiently generating sales by utilizing the assets of the co mpany. On the contrary, the efficiency ratios of Coles tales the different story compare to Woolworths. The inventory ratio of the company is reducing which signifies that the company can manage their inventory and successfully converted it to their net sales (Coles.com 2016). It is also positive that the company is positively uphold the sales figure and accelerated with each year. Compare to both companys financial performance with the financial ratios, this can be evaluated the Woolworths is concerned with liquid position of the company whereas Coles is positively maintained stable liquid condition over the last five years and helps to mitigate the short-term obligation of the company. On the other hand, the profitability position of Wesfarmers is better compare to the other selected retail giant of Australia. Here Woolworth is more concerned about increased operating expenses in each year of financials. Lastly, Woolworths is far behind than Coles in terms of the efficiency ratios. The assets turnover ratio of Coles is much higher than the Woolworths. Summary and Recommendations As per the trading analysts assumptions, the retail sales in Australia are expected to be 1.86 percent by the end of 2016. In the long term, the Australia retail sales are projected around 3.60 in the next four years. The growing online retail trend has become popular day by day which increases a lot of retailing opportunities. On the other hand, the physical distribution of consumable goods is also improved for the better access through online. In the broader sense, the government of Australia is positively contributed towards the growth of the retailing business. In a nutshell, the top down analysis suggests that the Australian economy is quite supportive and can have the economic potentiality for the future growth in this sector. However, there are some recommendations which need to be considered for the future growth of the selected organizations. This has been observed from the bottom line analysis that Woolworths financial condition is not stable compare to Coles. The company is struggled with increased operating expenses and in sufficient liquid financial condition. The financial growth may also struggle due to the scarce working capital of the organization. To improve the liquidity of the firm, Woolworths needs to assess their operational costs and see if there are any scope to decrease them. Furthermore, Woolworths needs to reduce the unproductive assets from their statements of financial. By monitoring the figure of account receivables, the improved billing processing and prompt payments can be ensured. On the other hand, Woolworths needs to improve their inventory efficiencies to generate more revenue in the future year. In short, investing in Coles would be better option for future investors because the company gives the higher dividend to their existing shareholders. On the other hand, this company can easily mitigate their short term obligations by the utilizing their short term assets of the company. Though the retail growth of Coles is inspiring for the economic development of the nation, but it needs to be faster. For this, the company needs to increase its efficiencies and profitability. References Bartram, S.M. and Grinblatt, M., 2015. Fundamental Analysis Works.Available at SSRN 2479817. Bierman Jr, H. and Smidt, S., 2012.The capital budgeting decision: economic analysis of investment projects. Routledge. Breyer, C., Birkner, C., Meiss, J., Goldschmidt, J.C. and Riede, M. 2013, "A top-down analysis: Determining photovoltaics RD investments from patent analysis and RD headcount",Energy Policy,vol. 62, pp. 1570-1580. Coles.com, (2016). [online] Available at:https://www.coles.com.au/[Accessed13 Sep. 2016]. Fornelli, L., Parra, J., Hartmer, R., Stoermer, C., Lubeck, M. and Tsybin, Y.O., 2013. Top-down analysis of 3080 kDa proteins by electron transfer dissociation time-of-flight mass spectrometry.Analytical and bioanalytical chemistry,405(26), pp.8505-8514. Goodman, T.H., Neamtiu, M. and Zhang, F., 2013. Fundamental analysis and option returns.Available at SSRN 1974753. Guerrero, A., Lerno, L., Barile, D. and Lebrilla, C.B., 2015. Top-down analysis of highly post-translationally modified peptides by fourier transform ion cyclotron resonance mass spectrometry.Journal of The American Society for Mass Spectrometry,26(3), pp.453-459. Lee, A.E., Geisà ¢Ã¢â€š ¬Ã‚ Asteggiante, L., Dixon, E.K., Miller, M., Wang, Y., Fushman, D. and Fenselau, C., 2016. Preparing to read the ubiquitin code: topà ¢Ã¢â€š ¬Ã‚ down analysis of unanchored ubiquitin tetramers.Journal of Mass Spectrometry,51(8), pp.629-637. Uechi, L., Akutsu, T., Stanley, H.E., Marcus, A.J. and Kenett, D.Y., 2015. Sector dominance ratio analysis of financial markets.Physica A: Statistical Mechanics and its Applications,421, pp.488-509. Vyatkina, K., Wu, S., Dekker, L.J., VanDuijn, M.M., Liu, X., ToliĆ¡, N., Luider, T.M., Paa-ToliĆ¡, L. and Pevzner, P.A., 2016. Top-down analysis of protein samples by de novo sequencing techniques.Bioinformatics, p.btw307. Woolworths Online. (2016).Woolworths Supermarket - Buy Groceries Online. [online] Available at:https://www.woolworths.com.au/[Accessed13 Sep. 2016].

How to Write a Diversity Essay Sample

How to Write a Diversity Essay SampleCollege essays are crucial for successful university admission. The subject can help you answer various important questions during the interview stage, be it for high school or college entrance exam.An essay for college should be created to be longer than two pages. Ideally, essay should reflect the interests of your personality and thoughts about your chosen profession or course. Writing an essay that includes diverse topics will help you showcase your ability in different areas of knowledge.A variety of subjects can be addressed when writing a college essay, and one of the best ways to make a brief overview on your specialty is to use a diversity sample. There are many free diversity samples available on the internet that you can follow. Writing an essay with diversity in focus can really help you cover a range of ideas and topics. Take a look at how some of the common diversity samples would help you create a great essay.Among the topics that c ould work well are: history of religion; current affairs; humor; current events; sports; philosophy; politics; literature; history; gardening; travel; religion; or any other interesting topic that you wish to research. The diversity theme can also include a creative component, with colorful, original sentences, lists, or paragraphs. Each diversity topic has its own style, so there's a diversity sample for every aspect of the essay.Your diversity sample should include a variety of subtopics that you'd like to include in your essay. Make sure that each subtopic would represent your own chosen specialty.If you have trouble finding the right diversity sample for your education, there are several websites that would guide you with tips and examples for writing the essay. You can also request samples from writing experts and writers in your field to see how they approach writing the diversity sample for your essay.If you have difficulty developing a theme for your essay, a diversity sampl e may be just what you need. Whether you're doing your university college admissions test or taking your actual college admission test, diversity in the essay format is an important feature of the test. This is because essays for college admission test are taken under very strict guidelines; therefore, if you don't create a diversity sample, you could get rejected from your college.

Betrayed Essays - Free Essays, Term Papers, Research Papers

Betrayed Essays - Free Essays, Term Papers, Research Papers Betrayed Lying here alone, thinking of you. Dreaming of the love we shared. You told me you'd be forever true, broken promises unable to be repaired. Thinking back to the night we met, my heart still skips a beat. We'd be together forever, I bet. So many things I'd like to repeat. Your love encaptured me night after night. You mended my heart, gave back my sight. You brought me out of the darkness, into the light. I thought it would be you and me forever, I guess you had a different idea in mind. Now we can never be together. Another like you I never will find. You told her the same things you told me, and made her fell special too. You can't play people like that, can't you see? And you wonder why we don't want you. You played with our emotions, but we took away your fame. And now you're in a huge commotion, because we beat you at your own game! Bibliography email me at [emailprotected] and let me know what you think...

flashbulb essays

flashbulb essays On December 23, 1972, one of the most memorable games in the history of the National Football League took place at Three Rivers Stadium in Pittsburgh, Pennsylvania. The Pittsburgh Steelers were playing the Oakland Raiders in the AFC Championship Game. The score was 7-6 in favor of the Raiders; then something extraordinary happened. Steeler quarterback Terry Bradshaw dropped back to pass with thirteen seconds remaining in the fourth quarter. The intended receiver was Frenchy Fequa. Fequa collided with one of the safeties from the Raiders and the ball was deflected. Steeler's running back Franco Harris rescued the ball before it hit the ground and scampered 60 yards for a Steeler touchdown and earned the Steeler's a spot in the Super Bowl. If you were to ask any Steeler fan where they were when the "immaculate reception" took place they would probably be able to tell you exactly where they were and who they were with. This is an example of the psychological phenomenon of flashb ulb memory. Flashbulb memory is a clear memory of a significant moment or an event. I think that flashbulb memories occur because the events that happen are often so unpredictable. Since they were so unexpected and bring up so many different emotions, it seems that the enviroment around us is permanently burned into our memories. We remember exactly whom we were with, what we were wearing, our initial reaction, words spoken by friends, and even the smells associated with the environment. Flashbulb memory is still debated among some of the most intelligent neuropsychologists today. The debate centers on whether these memories are encoded into the brain. From a superficial overview of some Internet sites and book reviews, it seems that evidence is split down the middle for and against the encoding view. Although these neuropsychologist still debate the relevance of their finds, one fact remains true: we all have flashb ...